Systems & Software for Small Business
Automation Without Dehumanization.
We set up and run the software that runs your business. The parts no software can handle, we build. Your customers keep talking to a person. You stop being the one holding it all together.
45 minutes, no pitch, and we'll tell you if you don't need us.
Most shops don't need something built. They need what they own set up properly.
You're probably paying for four or five platforms right now. Somewhere between half and most of what they can do is switched off, and the ones that should talk to each other don't. That's the usual finding, and fixing it costs a fraction of building something new. We start there every time, and only build custom where no software will do the job.
How we work
Buy the commodity.
Build only the gap.
There's a whole industry that will happily charge you to rebuild something you could have bought for $40 a month. We won't. Anything a platform already does well, we configure and hand back to you. Custom work is reserved for the things that genuinely don't exist yet.
What we won't do
- Rebuild a feature you're already paying for
- Put you on an expensive all-in-one when three cheaper tools fit better
- Hold your accounts or your data hostage
- Mark up the software you buy
- Quote you before we've counted anything
What we do instead
- Look at what you own and switch on what's sitting unused
- Pick the cheapest combination of tools that actually fits
- Put everything in your name, on your card, from day one
- Build custom only where no platform does the job
- Publish every price we charge
What you get
Four things, in this order.
Your software, set up the way it should have been
Pipelines that match how a job actually moves. The automations your plan includes, built out properly and pointed at the right people. Records cleaned up so what's in there can be trusted. Often this is the whole job.
The tools connected to each other
What gets booked shows up in the calendar. What gets finished turns into an invoice. Nobody retypes anything from one screen into another, and nothing falls in the gap between two systems that were never introduced.
Custom automation, only where it's needed
Some things no platform will ever do for you. A missed call at 11pm that has to be answered, sorted for urgency, and either booked or escalated. That's where we build, and we build it around your business rather than a template.
Somebody keeping it alive
Vendors push updates that quietly break things. Tokens expire. You hire two people and add a service line. Continuum Care means the system keeps matching the business instead of slowly drifting away from it.
Getting started
It starts with 45 free minutes.
01 — The audit
You share your screen and walk us through what you've got. We ask a lot of questions and count what's there. Free, and there's no pitch on the call.
02 — The number
Next day, one page. What we'd do, one price per line, what your software already covers, and what you don't need us for.
03 — The work
We back everything up first, build alongside what you're running, and test it properly before anything points at a real customer.
04 — It's yours
A recorded walkthrough, written instructions, and every account in your name. Care afterwards is optional and always has been.
Three calls total from start to finish. Everything else happens over text, because you're working and so are we.
See it working
Don't take our word for it.
Go break something.
Brasswick Plumbing is a business we made up. The system behind it is real and running on the same setup a client build runs on. Call it and let it ring out. Tell it your basement is flooding. Then open the owner's dashboard and find yourself in it.
Who "we" is
Right now, we is me.
I'm Joseph. I started Zeitra at 19 and I run all of it. Your audit, your build, and the person who picks up when something breaks at 7am are the same guy. No account manager, no ticket queue, nobody to be handed off to.
That changes as this grows. The standard won't. Direct access is what you get for being early.
Find out what you're already paying for.
Forty-five minutes, free, no pitch. Worst case you learn which features you own and aren't using, and you go turn them on yourself.